Notícias - MOOH

Technology Fuels Renaissance in Out-of-Home Advertising

Brands Link Outdoor and Mobile Marketing A Chevy Malibu personalized billboard in New Jersey Credit: Lamar Advertising There is a billboard along a highway west of Chicago that is just as smart as any online ad, if not smarter. Motorists behind the wheels of a Toyota Camry, Nissan Altima, Hyundai Sonata or Ford Fusion might […]

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Toyota Takes Its OOH Advertising To New Heights

  Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The automaker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. The stunt […]

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Cool: A billboard made of yogurt lids

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Some 6,000 of them, fit together like a jigsaw puzzle to make a Colorado flag Many companies have become more environmentally responsible over the past few years, monitoring their energy usage and using local sources to make their products. Nearly every company recycles. But few recycle in such an eye-catching manner as Noosa Yoghurt, which […]

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